Agency BUNDLE - advertising agency packaging label design explanatory video animations

Animations Explainer video dynamic forms of communication

Why Explainer Videos?

Explainer video / explanatory film is the most convenient and friendly form of conveying content to your recipient. If you have a product, service, idea, the principle of which you want to convey in the most friendly form, then an animated Explainer Video is what you are looking for. It is a marketing tool that helps in effectively explaining the functioning of your product or idea.

Animacja explainer video
80%
Studies show that adding a video to your landing page can increase conversions by 80%.
12x
Video posts get on average 12 times more shares than text and image posts combined.
267%
In some campaigns, animated ads achieved up to 267% higher CTR
20%
Many companies report a 20% increase in conversions after implementing animated product videos.

Animated explainer video

You have:
  • complex service
  • innovative product
  • complex process
  • interesting idea
  • you want to convey important information in a simple way
Animated Explainer Video is the perfect solution! Short, dynamic and engaging video allows you to present even the most complex concepts in an accessible way.

Thanks to the combination of animation, narration and visual effects, it effectively attracts the attention of recipients, making it easier for them to understand your offer. Engaging this tool improves the results of marketing, sales and education. This means increasing conversions and building a professional brand image.
Animacje reklamowe - explainer videoAnimacje reklamowe - explainer video
Why is it worth it?
1

Explains complex topics quickly and simply

an accessible form makes it easier to understand the offer
2

Increases engagement

dynamic content attracts attention and is memorable.
3

Perfect for advertising and social media

short forms work well on websites, in social media and in advertising campaigns
4

Builds the image of an expert

professionally prepared animation increases the brand's prestige
5

Universal use

works well in e-commerce, startups, training, presentations and promotional campaigns

Want to tell your story in an interesting and effective way? Let's create an animation together that will grab attention and be remembered!🚀

What is the purpose of an explainer video?

  • Explainer videos increase sales and conversions

    Videos are an extremely effective tool that can significantly increase sales and conversion rates, as confirmed by numerous market studies. Introducing video material on a landing page, especially in the context of a product presentation, can increase conversions by up to 80%.

  • Mobile users are happy to watch
    explainer video

    YouTube reports that mobile video usage is growing by 100% every year. Mobile viewership is growing steadily because the number of smartphone users themselves is growing steadily. And we like to consume streaming video.

  • Video content helps build trust and credibility for your brand

    Through videos, your brand becomes more "human", approachable, and friendly in the eyes of customers. 57% of recipients say that videos have made the company more credible in their eyes and have given them greater confidence in online purchases.

What types of explainer videos can we offer?

Explainer video – an introduction to
an effective presentation

Explainer video is a dynamic, colorful form of animation that aims to explain complex concepts or services in an accessible way. It often uses animated characters who act out specific scenes, guiding the viewer through the intricacies of a product or process.
Could your brand do a better job of telling the story of its services?

Whiteboard video – simplicity that works

Whiteboard video, simulating hand drawing and writing on a board, hand inserting graphics into the animation area are methods that effectively draw the viewer into the explanation process. Think about how many times you have been drawn in by images that were created from scratch before your eyes. Isn't it fascinating how a simple drawing can convey complex content so effectively?

Motion graphics - an impressive world of animated elements

Motion graphics is a form of animation that combines graphics, text, and often sound to create moving images. It is used in various media, such as films, advertisements, presentations, websites, and applications, to visually convey information or tell a story.
We deal with this type of animation, linking its characteristics to the message of an explainer video.

Drawn animation - traditional way of animation

Traditional frame-by-frame animation, even if created on a computer, is a true art of patience and precision. Each frame is hand-drawn by the animator, then played back at a rapid pace, creating the illusion of movement. Although the computer speeds up the process, the heart of this style of animation remains the same - each scene is created with great attention to detail, so that each character moves naturally and smoothly.
Can this type of animation be used as an explainer video? Of course. We can handle that too!

Animations - what does BUNDLE offer?

Case study

Before proceeding with further work, the fundamental questions that need to be answered are:

  • what do we want to achieve by designing this film
  • what problem do we want to solve by designing this film
  • what means do we want to use to achieve this
  • who will be the target audience

Creation of elements

Our film will consist of a variety of elements, characters, symbols, etc. This, together with music, sound and voice-over, will create a unique message, which we will use to tell the story outlined by the script. At the same time, we maintain the style of the elements that does not clash with the Client's branding.

Maintaining brand branding

The form of the explanatory film must be in line with the brand identity for which the message is being created. On the one hand, the colors, logo, typography, and on the other, the emotions that the brand or its cultural message evokes. We try to preserve this.

Scenario

A script is the skeleton of every film. It describes the film's narrative, the following scenes, and the text. In the case of a film explaining the text that the narrator will use, it should be thought out from several points of view:

  • limited time
  • clear message without ambiguity
  • marketing content

Storyboard

A storyboard is a drawn-out story of a film showing individual scenes/slides. In this way, we are able to imagine how the action will proceed and present it in this form to our Client for approval.

Animation

Once we have created all the elements, symbols and possibly characters and have a voice-over recording, we can begin the process of combining and animating everything into one coherent whole.

Music / Sound

Background music creates a mood and emphasizes the emotions conveyed by the characters in the film. It can give the film the expected character.

Voiceover recording

Once the texts are finally approved, they can be forwarded to the narrator for recording. We have the ability to record narrators in various languages. Most often, narrators are active actors or people who use their voices professionally.

Other language versions

Once we have made a film in the main language version it is possible to duplicate it in another language. Such a procedure takes place when a company/brand wants to reach foreign-language markets with its message.

Submit your inquiry

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Are you interested in making an Explainer Video?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl

Questions and Answers

Production time depends on the length of the scenario and the type of measures used. Allow at least 3 weeks for a 60-second Whiteboard film.

Exactly enough to clearly convey the content in a way that is clear enough for the recipient. It is estimated that the explanatory film should preferably be in the range of 1-2 minutes. If we exceed the time of 2 minutes, the number of viewing time will decrease from 77% to 57%.

We have our own voice-over base, which we use when sounding explanatory / advertising films, but nothing prevents the client from sending his own recording. However, it must be a recording with all the hallmarks of a professional recording.

We transfer films in one (or all) of the following formats: MP4, AVI, MOV and WMV. Other formats as previously agreed.

Yes. Music and audio are obligatory for the explainer video included in the price of the film. The music comes from one of the music banks and you can choose from several uploaded examples.

Of course. The film may have subtitles and a voice-over in any language.

Of course. The proprietary copyrights to the film are transferred to the Customer in accordance with the rights transfer agreement.

Work files are not transferred and are not contractual.

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