Animations Explainer video dynamic forms of communication
Why Explainer Videos?
Explainer video / explanatory film is the most convenient and friendly form of conveying content to your recipient. If you have a product, service, idea, the principle of which you want to convey in the most friendly form, then an animated Explainer Video is what you are looking for. It is a marketing tool that helps in effectively explaining the functioning of your product or idea.
What is the purpose of Explainer Video?
Videos increase sales and conversions
Videos are an extremely effective tool that can significantly increase sales and conversion rates, as confirmed by numerous market studies. Introducing video material on a landing page, especially in the context of product presentation, can increase conversions by up to 80%.
Mobile users enjoy watching videos.
YouTube reports that mobile video usage is growing by 100% every year. Mobile viewership is growing steadily because the number of smartphone users is growing steadily. And we enjoy streaming video.
Video content helps build trust and credibility for your brand.
Through videos, your brand becomes more "human", approachable, and friendly in the eyes of your customers. 57% of recipients say that videos have made your company more credible in their eyes and have given them greater confidence in online shopping.
What types of explainer videos can we offer?
Explainer video – an introduction to
an effective presentation
Explainer video is a dynamic, colorful form of animation that aims to explain complex concepts or services in an accessible way. It often uses animated characters who act out specific scenes, guiding the viewer through the intricacies of a product or process. Could your brand do a better job of telling the story of its services?
Whiteboard video – simplicity that works
Whiteboard video, simulating hand drawing and writing on a board, hand inserting graphics into the animation area are methods that effectively draw the viewer into the explanation process. Think about how many times you have been drawn in by images that were created from scratch before your eyes. Isn't it fascinating how a simple drawing can convey complex content so effectively?
Motion graphics - an impressive world of animated elements
Motion graphics is a form of animation that combines graphics, text, and often sound to create moving images. It is used in various media, such as films, advertisements, presentations, websites, and applications, to visually convey information or tell a story. We deal with this type of animation, linking its characteristics to the message of an explainer video.
Drawn animation - traditional way of animation
Traditional frame-by-frame animation, even if created on a computer, is a true art of patience and precision. Each frame is hand-drawn by the animator, then played back at a rapid pace, creating the illusion of movement. Although the computer speeds up the process, the heart of this style of animation remains the same - each scene is created with great attention to detail, so that each character moves naturally and smoothly. Can this type of animation be used as an explainer video? Of course. We can handle that too!
Explainer Video - what does BUNDLE Advertising Agency offer?
Case study
Before proceeding with further work, the fundamental questions that need to be answered are:
- what do we want to achieve by designing this film
- what problem do we want to solve by designing this film
- what means do we want to use to achieve this
- who will be the target audience
Creation of elements
Our film will consist of a variety of elements, characters, symbols, etc. This, together with music, sound and voice-over, will create a unique message, which we will use to tell the story outlined by the script. At the same time, we maintain the style of the elements that does not clash with the Client's branding.
Maintaining brand branding
The form of the explanatory film must be in line with the brand identity for which the message is being created. On the one hand, the colors, logo, typography, and on the other, the emotions that the brand or its cultural message evokes. We try to preserve this.
Scenario
A script is the skeleton of every film. It describes the film's narrative, the following scenes, and the text. In the case of a film explaining the text that the narrator will use, it should be thought out from several points of view:
- limited time
- clear message without ambiguity
- marketing content
Storyboard
A storyboard is a drawn-out story of a film showing individual scenes/slides. In this way, we are able to imagine how the action will proceed and present it in this form to our Client for approval.
Animation
Once we have created all the elements, symbols and possibly characters and have a voice-over recording, we can begin the process of combining and animating everything into one coherent whole.
Music / Sound
Background music creates a mood and emphasizes the emotions conveyed by the characters in the film. It can give the film the expected character.
Voiceover recording
Once the texts are finally approved, they can be forwarded to the narrator for recording. We have the ability to record narrators in various languages. Most often, narrators are active actors or people who use their voices professionally.
Other language versions
Once we have made a film in the main language version it is possible to duplicate it in another language. Such a procedure takes place when a company/brand wants to reach foreign-language markets with its message.
Are you interested in making an Explainer Video?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
Production time depends on the length of the scenario and the type of measures used. Allow at least 3 weeks for a 60-second Whiteboard film.
Exactly enough to clearly convey the content in a way that is clear enough for the recipient. It is estimated that the explanatory film should preferably be in the range of 1-2 minutes. If we exceed the time of 2 minutes, the number of viewing time will decrease from 77% to 57%.
We have our own voice-over base, which we use when sounding explanatory / advertising films, but nothing prevents the client from sending his own recording. However, it must be a recording with all the hallmarks of a professional recording.
We transfer films in one (or all) of the following formats: MP4, AVI, MOV and WMV. Other formats as previously agreed.
Yes. Music and audio are obligatory for the explainer video included in the price of the film. The music comes from one of the music banks and you can choose from several uploaded examples.
Of course. The film may have subtitles and a voice-over in any language.
Of course. The proprietary copyrights to the film are transferred to the Customer in accordance with the rights transfer agreement.
Work files are not transferred and are not contractual.
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment. What does this mean in terms of producing an explainer video? The potential of the company's explainer video should be used to stimulate the recipient's sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of the image must come sooner. These are very small times, however, sufficient to influence the perception of the recipient.
Colors and explanatory film design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design of the explanatory film should take into account a smaller rather than a larger palette of colors, although of course it depends on the technique used and the expected impressions.