Explainer video for ETH Zurich

Animated explainer video Treffpunkt Science City – education for all generations

The agency created an explanatory animation/explainer video for one of the best universities in the world, ETH Zürich - a leader in research on new technologies in the areas of chemistry, physics, electronics, mechanics and computer science. The purpose of the explanatory animation/explainer video is to present the university's initiative - Treffpunkt Science City. This is ETH Zurich's public educational offering for all ages. University for children, university for seniors, public lectures: everything is under one roof. All generations meet at free events and experience the exciting world of research. Everyone is welcome, just come in!

Our client expected a colorful, attractive message with not necessarily fully animated characters. The idea was to leave the detailed animation in the background to primarily emphasize the message and the idea that results from the content. We are dealing with a top-shelf university that is a forerunner of innovative scientific solutions and in this way encourages potential students (but not only) to participate in their initiatives. So such a signal should be in the foreground and not be overwhelmed by too much dynamics.