Motion design animation for Böhme & Weihs

An expressive and dynamic example of motion design animation.

Animation explaining the operation of production management software intended for small and medium-sized enterprises and large transnational corporations. The client asked us to use modern animation to present the processes that make up the functioning of this type of software. In this case, motion design was the form of animation that was best suited for this.

First of all, we decided to use a design referring to the technological theme. Dark backgrounds contrasting with bright turquoise elements are immediately associated with futuristic, cybernetic, etc. images. At the same time, we fulfilled the need to insert the color scheme of our client's brand - precisely the color turquoise. We filled the stage with elements with the help of which we built a "story" about the technological intricacies of the software's operation. There is no shortage of small simulations or the use of fake 3D space. Music in an appropriate style complements the effect that the client wanted to achieve. The animation lasts about 90 seconds, which is the upper limit of the universality of this type of film.