Whiteboard animation for BorgWarner

Classic whiteboard animation - clean board, clear message

Explainer video showing the stages of introducing employees to the job position and the system of bonuses and rewarding improvements within the company. So we are dealing with an instruction manual that can be shown using animation techniques. This is a fairly popular form of making the message more attractive, used to illustrate often complicated and technical processes.

simple in message, friendly in reception. A clean board on which we show individual elements explaining the logic of the message. The characters and other elements are drawn with simple lines, they are not rich in details but should be suggestive enough that the recipient does not have to wonder for long what they mean. The basic colors remain black and white but are made more attractive by two colors that highlight more important elements. Blue, which is also the color of the Client's brand and orange as a universal "signal" color. The entire animation fits into 2 minutes and for a typical instructional video this is an acceptable time.