Whiteboard animation for Ellr

Whiteboard video explaining how Ellr security systems work

Our studio has created an explainer video in the style of a whiteboard animation for Ellr – a manufacturer of systems that detect motorcycle theft, accidents or other critical events. Ellr systems also allow for tracking and recording the motorcycle's journey. This is an innovative product, unknown in its functionality so far, so we were excited to participate in its promotion on the European market. Our client has turned to us once again to create an animation presenting new products, the idea of ​​introducing them to the market, and their practical use.

As in the previous implementation, we decided to use the style characteristic of whiteboard animation - white backgrounds plus hand-drawn illustrations. Everything is moved by hand gestures. This aesthetic form does not distract the viewer with too rich and colorful backgrounds or too expressive animation. The message of black and white illustrations together with the color of the brand represented by the Client comes to the forefront. However, in the process of organization, the design of the elements was changed to a more rich one due to the very good photo material provided to us (photos of motorcycles and landscapes) whose aesthetic potential we did not want to lose. The composition was therefore composed of hand sketches, vector illustrations and animated in a way already familiar to us from the whiteboard animation style.