Whiteboard animation for Kesstech
A minimalist whiteboard video presentation for Kesstech
The Agency made a presentation / explainer video for the Kesstech company - a leader in the production of exhaust systems modifying the power and sound of Harley Davidson and BMW motorcycles. The presentation (explanatory film) is to present the ideas of the product's creation, application and legality of use in various conditions. The means used to implement it are vector illustration of the animator's moving hand, sparing in colors. Everything is done on a white background, which does not disturb the reception with external stimuli.
At first, the plan for the animation was different - it was to be characteristic of the whiteboard style, sparing in means but with a suggestive message. White backgrounds plus symbolic elements performing volts through hand movements. However, we received a lot of photographic materials from our Client - beautiful photos of motorcycles taken for the occasion of creating other marketing materials were useful here as reference material. We decided not to lose the aesthetic potential of the photos in the sterile whiteboard message, but to combine it with a simple drawing as much as possible. So everything was sketched and animated as much as time allowed (with such a large amount of detail, the animation takes longer).
Announcement of the issue of an explanatory film produced by our Agency.
We invite you to see the finished movie.
The creation of elements and characters is one of the initial stages of work on a given animation.
Each animation / film is made on the basis of a previously created storyboard. It is on its basis that we are able to see what the consecutive shots will look like.
