Label design
Why is a properly designed label so important?
If you think your product is unique, then let me design a label that deserves it. Whether it is a bottle label design, a box, a bucket or a paper package – depending on the need. The label on the packaging will be an inseparable part of the product throughout the sale – attracting the attention of customers. Make sure that properly designed packaging is an ally of your product.
Why is good label design the key to success?
“Talk” with your recipient using the label
The label is your product's calling card - it's what first catches the eye of a potential customer. How important is the right design? Imagine walking into a store and seeing two bottles of wine. One has a simple, unfinished label, and the other has an aesthetic, personalized design that arouses emotions and is associated with luxury. Which one do you choose? Exactly - the choice most often falls on the product that looks better, regardless of its actual quality.
The impact of labels on consumer purchasing decisions
Psychologists have been studying the impact of visual stimuli on our purchasing decisions for years. Consumers often make decisions impulsively, and packaging and labels play one of the most important roles in this process. Research shows that as many as 60% of customers decide to buy within a few seconds of first contact with a product!
How do we work on label design?
Over the years, we have developed an effective and well-thought-out workflow that works perfectly in the demanding process of creating labels and packaging. Our system, successfully used in the implementation of many projects, is based on four precisely defined steps.
Target group
Think who is the target consumer group for your products. Let's think about what should be on the label to convince your customer to reach for the shelf. An expensive-looking label will discourage a consumer focused on economical shopping from reaching for such packaging. And vice versa. We remember that!
First impression
60% of Customers decide on a purchase within a few seconds. The first piece of information we get when we arrive at a store shelf is the appearance of the packaging. The design of a product's label or packaging has a huge impact on its sales, because consumers judge goods by their covers. The first "review" of goods on the shelf determines the consumer's next steps. We remember that!
The right design
Don't let poor label/packaging design undermine your product's success. This is the stage where we decide on style, content layout, colors, typography, etc. We focus on a design that takes into account the previous two steps. The designer's experience and talent at this stage is strategic. We remember that!
Product visualization
We can imagine our product before it goes into production. However, it is more beneficial to transform the imagination into a visualization that is suitable for analysis, correction, improvement. And all this before the product hits the shelves. This is a time and financial advantage. We make final 3D visualizations suitable for presentation on all media platforms. This also works for success. We remember that!
Label design examples
Good design attracts attention
Our approach to label design
Creating a label is a process that requires not only creativity, but also a methodical approach. Bundle has developed a proven workflow that allows us to deliver projects at the highest level. Here's what the design process looks like, step by step.
Label Design Process - Step by Step
An individual approach to each project is the foundation of work at Bundle. Before we start creating a label, we carefully analyze the industry, product and target recipient. We assume that the label must be perfectly matched to the brand's character and business strategy. We do not create standard solutions - each label is unique and reflects the essence of the product, emphasizing its strongest points.
Consultation and analysis of the brief
At the very beginning of our cooperation, we focus on a detailed consultation with the Client, during which we thoroughly learn their expectations, needs and the specifics of the product. Based on the brief provided, we analyze the goals that the label is to meet and determine the key elements of the project. It is at this stage that the most important decisions regarding style, colors and the overall visual message are born.
Personalization and adaptation to customer needs
Each project created in Bundle is fully personalized and tailored to the individual needs of the Client. We know that a well-designed label is one that precisely reflects the brand values and appeals to the taste of the target group. For this reason, we carefully analyze the Client's brief, and our projects often go through several iterations to meet all expectations. Our motto? Perfection lies in the details, which is why we constantly work on improving every element, from color, through typography, to graphic layout.
Graphic design and concept creation
After establishing all the details, we begin creating initial concepts. We work on various design variants that meet the assumptions set out in the brief, while also experimenting with modern graphic solutions. We create proposals that, on the one hand, meet the Client's expectations, and on the other - stand out from the competition.
Project presentation and corrections
After presenting initial proposals, together with the Client we review the projects, discussing which elements are most relevant and what is worth improving. We focus on transparent and close cooperation, which is why each order goes through several iterations so that the final product is perfectly tailored to the Client's needs.
Product visualizations
We can imagine our product before it goes into production. But it will be more beneficial to transform imagination into visualization, which is suitable for analysis, correction, improvement. And all this before the product hits the shelves. This is a time and financial benefit. We make such final 3D visualizations that are also suitable for marketing purposes.
Are you interested in designing a label?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
1) Choose the packaging for your product and the label format that matches the dimensions of the packaging.
2) Find a printer that can print your label design
3) Contact the designer - order a label design
Yes, we need some basic information about the contents of the label:
- label format
- product name: commercial and legal
- other information that should be included on the label / packaging: composition, expiry date, method of use, etc.
- barcode
- and possibly tips that will help our designers better understand your needs.
There is no one answer to this. Sometimes it is 5 sketches of label designs and sometimes it is 1. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only need to select 1 label design anyway. Quantity never goes hand in hand with quality.
Of course. Designing labels / packaging is a multi-level process and one of them is to learn about the customer's preferences and, if necessary, his tips.
Indeed, having a label design ready, it is sometimes difficult to imagine what the final result will look like on the product. Therefore, if it is possible, we make a 3D visualization of the finished label design on the packaging free of charge. Provided, however, that we have a 3D model of the packaging on which the label will be placed.
Not. But we help in contact with printing houses. NOTE: Before deciding to design a label / package, you should contact the printer and discuss the details of the future order.
Yes of course. The proprietary copyrights to the label / packaging design are transferred to the customer.
Not. Labels designed as a series are treated differently, and apart from the first label in the series (the "mother" label), the rest is cheaper. However, they must meet several conditions:
- the same graphic layout on the label (layout)
- one label format / dimension / aspect ratio
- simultaneous ordering of the entire series
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean for label / packaging design?
The potential of the label design should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of the image must come sooner. These are very small times, however, sufficient for the choice to fall on a specific label / packaging design on the shelf.
Colors and label design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design of labels / packaging should take into account a smaller than a larger color palette, while maintaining a natural harmony with each other and a contrast with the existing background.