Agency BUNDLE - advertising agency packaging label design explanatory video animations

Designing labels

If you think your product is unique then let me design the packaging that deserves it. Will it be a label design for a bottle, box, bucket or paper packaging - depending on the needs. The label / packaging will be an inseparable part of the product throughout the sale of the product - attracting the attention of customers. Make sure that properly designed packaging is an ally of your product.

"Talk" with your recipient by etiquette.

Consider who is the target audience for your products. Think what label / packaging design can convince your customer to reach the shelf.

The first information we get at the store shelf is the appearance of the packaging. The design of a product's label or packaging has a huge impact on its sales as consumers judge goods by its covers.

Don't let poor label / packaging design undermine your product's success.
Let our professional graphic designs showcase your brand and product benefits.
Regardless of whether you need packaging for drinks, food, alcohol, paints, industrial or cosmetic products, we will try to create a label design with which your product will be successful.

Best can label designs
The best can packaging designs

Basic information about designing labels / packaging

What is a label / package design?
The label design is a visual example of uniquely describing the details of a product. The creative label design builds a true brand identity and communication using unique graphic elements such as specific colors, symbols, fonts, etc. While an ordinary-looking label / packaging contains technical and legal information about the product, such as production date and ingredients used, etc., an individually created label is an original and engaging design. For a specific purpose. Thanks to the custom packaging design, your product can stand out from the competition. However, be sure that your product will receive the appropriate label design.

What is the importance of label design?
From a technical point of view, it is enough for the label to contain a basic list of information such as: name, manufacturer, date of manufacture and expiry date, ingredients, conditions of use, etc. This ensures that customers make informed purchasing decisions. But the creative design of the label / packaging does not only convey technical and legal information, but much more. A well-designed packaging / label determines the scale of sales in direct confrontation with the customer. If you are able to interest the customer with the aesthetics of the packaging / label, this will translate into the sales scale. The unique design of the label along with the quality of the product will distinguish your offer from competing brands. In summary, the label design promotes your products and creates a vivid brand identity, thus allowing you to stand out on the store shelf or website.

Who needs a professionally designed label design?
All industries that produce and package products need labels / packaging so that the customer can get to know the information needed by the consumer to make an informed purchasing decision. Basic information on the label includes product name, manufacturer, ingredients, expiry date, legal data, etc. Each manufacturer is required to have a label on his product. But brands that are serious about motivating customers by influencing them need a professionally designed label / packaging. This is necessary for the conscious and long-term building of branding, which includes creative label designs. Therefore, a unique idea for a label / packaging design helps to distinguish the brand from fierce competition, allows it to be recognized on the shelf and builds the identity of the product.

What rules to follow when choosing a label for your product.

Choose the appropriate label for your product.
Using the correct label / packaging is the first step to seeing the product, which increases the likelihood of noticing it on the shelf. So it is important to choose the right label / packaging design.
What do you need your label for, where will it be placed and what is the purpose of it?
Think about the size of the label / package, shape and material, whether it is to be transparent, glossy or matte. All this must be considered before making a design decision.
Make sure your labels are eye-catching.
Creating eye-catching labels is a simple step to product success. With so much information around us, your label needs to stand out and attract consumers' attention by highlighting what the brain considers important. There are several key considerations to consider when designing your labels.
Position - Important information should be placed in the principal field of view of the label.
Contrast - when designing a label, choose colors that stand out, not only from your own packaging, but also from the competition. Consider the dominant colors of your brand.
Originality - make your product pay attention to other label / packaging designs. In this case, otherness is desirable.
Suggestibility - Research shows that a combination of color, image, and symbol can help customers choose your product more easily than designing a label with lots of words.
Simplicity - Using a simple label, not a complicated one, it was shown that people were 5-10% more likely to choose it initially visually and spent 9-15% more time browsing it.
Relevance - the design of the label / packaging with the branding of a familiar brand more effectively encourages consumers to pay attention to the product. The same applies to label / packaging designs with simple symbols (personalization of the assortment) suitable for the product that the consumer is looking for.
Time to engage and convince customers
Labels are more effective if they encourage the consumer to reflect. There are several key ways to do this.
Emotions - Expressing an emotion such as "love" or "joy" or placing emotional images such as a heart or smiley face on the label / package design can help the customer to warm up the image of the product and your brand.
Information - Make sure you communicate key information on your label / package design clearly. Research has shown that information labels are particularly important when it comes to communicating prices and offers.
Positioning - A label suggesting high quality may lead to the product being considered only by customers expecting a high price. But it works both ways - a cheap design might suggest a cheap product. Choose the label design according to the suggested positioning of your product.
Heuristics - We all rely on mental shortcuts to make decisions quickly. If the design of the label includes recommendations or shows evidence of awards, consumers are more likely to buy.
Curiosity - "slogans - trailers" on the label design that engages the brain and asks questions about the contents of the package, for example, "What's inside?" Or "open me up" can increase the response rate.

Best alcohol bottle label designs

Designing labels - what does the BUNDLE Advertising Agency offer?

We have been designing labels for over a dozen years. We can help you select and design the label or packaging for your product

All industries - any assortment

We have experience working on labels for almost all industries. We are able to advise and carry out the entire process of label design for a given assortment.

Designing individual labels

If it is necessary to consolidate activities on a single label design, you can focus on all the elements without having to make the compromises necessary to maintain the style of the product line.
This allows the use of, for example, a greater number of colors, as the color division often occurring in the product line will not be applicable.
We are ready to design labels for any industry operating on the market - be it labels for food, industrial or pharmaceutical products.

Designing labels for a series of products

When creating a product line, e.g. paints, we must remember about the uniform design layout on the label. This distinguishes a given series from others, and the uniform graphic form allows you to narrow down the range within a given line.
The series are often found in the assortment of the food and chemical industries.
We often come across, for example, packages with the same grammage, the same arrangement of elements on the label, but different content and different dominant colors. We can then talk about coherent and thoughtful design work.
You need such a service - contact the BUNDLE Advertising Agency.

Label rebranding

The appearance of a given label or packaging has become well established in the minds of recipients. However, there is often a situation where the label should be supplemented with up-to-date substantive information or data required by law. You can also refresh the layout of the label without disturbing the design known to customers. In such cases, label rebranding helps. The BUNDLE Advertising Agency also works with the labels entrusted to changes. However, it should be remembered that rebranding works only in a small range of changes without much interfering with the current layout. With a larger scope of work, it is already necessary to think about a completely new project.

Collective packages

An equally important element of selling a product is displaying it in a collective packaging referring to the label. Very often, on store shelves, the first visual contact with a product is made through its collective packaging design.

Are you interested in working with the BUNDLE Agency?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl

Q&A

How to prepare for the production of labels for your product?
1) Choose the packaging for your product and the label format that matches the dimensions of the packaging.
2) Find a printer that can print your label design
3) Contact the designer - order a label design

What do I have to prepare when ordering a label design?
Yes, we need some basic information about the contents of the label:
- label format
- product name: commercial and legal
- other information that should be included on the label / packaging: composition, expiry date, method of use, etc.
- barcode
- and possibly tips that will help our designers better understand your needs.

How many pre-label designs will I get to choose from?
There is no one answer to this. Sometimes it is 5 sketches of label designs and sometimes it is 1. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only need to select 1 label design anyway. Quantity never goes hand in hand with quality.

Can I provide inspiration for the label design?
Of course. Designing labels / packaging is a multi-level process and one of them is to learn about the customer's preferences and, if necessary, his tips.

How do you know if your label design will look good on your product?
Indeed, having a label design ready, it is sometimes difficult to imagine what the final result will look like on the product. Therefore, if it is possible, we make a 3D visualization of the finished label design on the packaging free of charge. Provided, however, that we have a 3D model of the packaging on which the label will be placed.

Does the BUNDLE Advertising Agency deal with the printing of labels?
Not. But we help in contact with printing houses. NOTE: Before deciding to design a label / package, you should contact the printer and discuss the details of the future order.

Do I get the copyright to the label / packaging design?
Yes of course. The proprietary copyrights to the label / packaging design are transferred to the customer.

Will I pay the same for each label designed in a series?
Not. Labels designed as a series are treated differently, and apart from the first label in the series (the "mother" label), the rest is cheaper. However, they must meet several conditions:
- the same graphic layout on the label (layout)
- one label format / dimension / aspect ratio
- simultaneous ordering of the entire series

Knowledge base

Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean for label / packaging design?
The potential of the label design should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.

The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of the image must come sooner. These are very small times, however, sufficient for the choice to fall on a specific label / packaging design on the shelf.

Colors and label design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design of labels / packaging should take into account a smaller than a larger color palette, while maintaining a natural harmony with each other and a contrast with the existing background.

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