Printing, i.e. catalogs, folders, leaflets, business cards
What we encounter most often in our daily contact with the brand
Print - the most widespread, universal, oldest and most durable form of visual communication. The satisfaction we get from holding a newly printed catalogue smelling of printing ink cannot be compared to any other fruit of design work.
What is the role of design for print?
Efficiency and aesthetics in the world of printing
Every day you can look around your neighborhood and come across a print. Information comes to you in many forms: graphics on a box of pasta or a label on a bottle of juice, information on billboards you pass every day on your way to work, on posters at bus stops when you wait for the bus, graphics on a cup of your favorite coffee, or information printed on your credit card.
Information is conveyed on information boards at the entrance to an office building, on price tags in stores or the T-shirt you just bought. So many objects in your life contain an image created to convey information using print.
Printed materials have a specific and tangible material value, and they usually have a very long life. They can be the best medium for information about our product or help sell our product, leaving a lasting impression on the recipient.
Business cards
Business card – a small card identifying a person in relation to their business, given to a client or potential client. A good business card should convey the overall image of your company, which is not always easy considering that a traditional card measures 9 cm x 5 cm. So how can you convey a message in such a small space?
Don’t expect your business card to be able to tell the whole story of your company. You should expect a professional image that people will remember. The color, wording, typography and texture of a business card have a lot to do with its appeal and ability to convey your company’s image.
Poster, large format
The “largest” form of printed marketing materials. One of the best ways to build a brand identity is to show it off in a big way! How many times has your eye been drawn to an attractive graphic on a billboard, a poster at a tram stop or a shop window? How many times have you learned something interesting from this form of information. Every day we pass dozens, hundreds of places with large-format printing.
Catalogs, folders, leaflets
A catalog is the basic, physical medium of information between your company and a potential customer. A catalog describes a general or detailed line of products or services that you offer to your customers and should be designed in accordance with the highest standards. A customer browsing a catalog expects an attractive form and specific content. Often, they make the first selection of an offer that interests them based on this, which is why the substantive value should be an important component of the information contained in the catalog.
We provide full design and organizational support in the production of a catalog - from designing the catalog design, through content selection, to printing the finished product. A specially designed folder or leaflet is a versatile and economical way to present your offer to your customers. It can be an effective information carrier presenting a product or service in great detail.
In its form, a folder, leaflet or promotional newspaper is a very mobile medium, easy to send or distribute. It can be in the form of one, several or several dozen pages like promotional leaflets, format from A4 to DL. It all depends on the needs and possibilities. Contact the BUNDLE Advertising Agency if you are interested in an offer for a well-designed and printed folder, leaflet or promotional leaflet.
Are you interested in working with the BUNDLE Agency?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
The most common dimensions are:
- 90 mm x 50 mm
- 85 mm x 55 mm
The paper weight for catalogues depends on the number of pages and aesthetic preferences. Most often, covers are made on 250-350 g/m² paper, and the inside of the catalogue on 120-170 g/m² paper, which ensures durability and an elegant appearance.
Digital printing is ideal for smaller runs, as it allows for quick turnarounds and lower initial costs. Offset printing, on the other hand, pays off for larger runs, providing better color quality and lower unit costs for large orders.
The most popular leaflet formats are A4 (210x297 mm), A5 (148x210 mm) and DL (99x210 mm). The leaflet format should be selected depending on the content and purpose, as well as the aesthetics of the project.
The standard size of company paper is A4 (210x297 mm). It is possible to design company paper in other sizes, but A4 is the most frequently chosen format due to its versatility in printing documents.
Matte paper provides an elegant finish and is easy to write on, ideal for business stationery such as business cards or letterhead. Glossy paper offers more vibrant colors, making it a great choice for flyers, posters and catalogs. Interesting fact: Matte paper takes longer to dry after the offset printing process and the collection of finished materials from the printer may be extended by 1 day.
Yes, our specialists will help you choose the right paper for your project. We consider factors such as purpose, durability, colors and budget to create a product that best meets your expectations.
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.
Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?