Agency BUNDLE - advertising agency packaging label design explanatory video animations

Designing Printables

Catalogs, folders, leaflets, etc.

Print - the most widespread, universal, oldest and most durable form of visual communication. The satisfaction we get from picking up a newly printed catalog with a scent of ink and printing cannot be matched by any other fruit of the design work.

What is the role of design for print?

Every day you can look around and come across the imprint. Information comes to you in many forms: graphics on a noodle box or a label on a juice bottle, information on billboards passing daily on the way to work, on posters at bus stops, graphics on a cup with your favorite coffee, or information printed on Your credit card. Information is provided on information plates at the entrance to the office building, on price tags in shops or on a T-shirt you just bought. So many objects in your life contain an image designed to convey information through print.
Printed materials constitute a specific and tangible material value, and usually have a very long life. They can be the best carrier of information about our product or help sell our product.

Design for printing

Wizytówki

Wizytówka – mała karta identyfikująca osobę w związku z jej działalnością, przekazywana Klientowi lub potencjalnemu klientowi. Dobra wizytówka powinna przedstawiać ogólny wizerunek Twojej firmy, co nie zawsze jest łatwe, biorąc pod uwagę, że tradycyjna karta ma wymiary 9 cm x 5 cm. Jak więc można przekazać wiadomość na tak małej przestrzeni?
Nie oczekuj, że Twoja wizytówka będzie w stanie opowiedzieć całą historię Twojej firmy. Powinieneś oczekiwać profesjonalnego wizerunku, który ludzie zapamiętają. Kolor, sformułowanie, typografia i faktura wizytówki mają wiele wspólnego z jej atrakcyjnością i umiejętnością przekazywania wizerunku firmy.

Plakaty / wielki format

„Największa” forma drukowanych materiałów marketingowych.
Jednym z najlepszych sposobów budowania tożsamości marki jest pokazanie jej w wielki sposób! Ile razy Twój wzrok przyciągała atrakcyjna grafika na billboardzie, plakacie na przystanku tramwajowym czy witrynie sklepowej? Ile razy z tej formy informacji dowiedziałeś/dowiedziałaś się o czymś interesującym. Każdego dnia mijamy dziesiątki, setki miejsc z drukiem wielkoformatowym.

Katalogi, foldery, ulotki itd

Katalog to podstawowy, fizyczny nośnik informacji między Twoją firmą a potencjalnym Klientem. Katalog opisuje ogólną lub szczegółową linię produktów lub usług, które oferujesz swoim Klientom i powinien być zaprojektowany zgodnie z najwyższymi standardami.
Klient przeglądający katalog oczekuje atrakcyjnej formy i konkretnej treści. Często na tej podstawie dokonuje pierwszej selekcji interesującej go oferty dlatego wartość merytoryczna powinna stanowić istotny składnik informacji zawartych w katalogu.
Zajmujemy się pełną obsługą projektową i organizacyjną w zakresie produkcji katalogu – od zaprojektowania designu katalogu, przez dobór treści aż po wydruk gotowego produktu.
Specjalnie zaprojektowany folder czy ulotka to wszechstronny i ekonomiczny sposób przedstawienie swojej oferty Twoim Klientom. Może być skutecznym nośnikiem informacji przedstawiającym bardzo szczegółowo produkt czy usługę.


W swojej formie folder, ulotka czy gazetka promocyjna są bardzo mobilnym medium, łatwym do przesłania czy rozdania. Może mieć formę jedno, kilkukartkową lub kilkudziesięcio kartkową jak gazetki promocyjne, format od A4 po DL. Wszystko zależy od potrzeb i możliwości.
Zgłoś się do Agencji Reklamowej BUNDLE jeżeli interesuje cię oferta na dobrze zaprojektowany i wydrukowany folder, ulotka lub gazetka promocyjna.

Business cards

Business card - a small card that identifies a person in connection with their activities, given to a client or a potential client. A good business card should show the overall image of your business, which is not always easy considering that a traditional card is 9cm x 5cm. So how can you get a message across in such a small space?
Don't expect your business card to tell the whole story of your business. You should expect a professional image that people will remember. The color, wording, typography and texture of a business card have a lot to do with its attractiveness and the ability to convey the company's image.

Designing business cards

Catalogs, folders, leaflets etc.

The catalog is the basic, physical medium of information between your company and a potential customer. The catalog describes the general or specific line of products or services that you offer to your customers and should be designed to the highest standards.
The customer browsing the catalog expects an attractive form and specific content. Often on this basis, he makes the first selection of the offer he is interested in, therefore the substantive value should be an important component of the information contained in the catalog.
We provide full design and organizational service in the field of catalog production - from designing the catalog design, through the selection of content, to the printout of the finished product.
A specially designed folder or leaflet is a versatile and economical way of presenting your offer to your customers. It can be an effective information carrier presenting a product or service in great detail.

In their form, a folder, leaflet or promotional newsletter are a very mobile medium, easy to send or distribute. It can be in the form of one, several or several dozen pages, such as promotional newsletters, from A4 to DL format. It all depends on the needs and possibilities.
Contact the BUNDLE Advertising Agency if you are interested in an offer for a well-designed and printed folder, leaflet or promotional newsletter.

Designs for printing catalogs, leaflets, newsletters

Posters / large format

The "largest" form of printed marketing materials.
One of the best ways to build your brand identity is to show it off in a big way! How many times have your eyes been caught by an attractive graphic on a billboard, a poster at a tram stop or a shop window? How many times have you found out about something interesting from this form of information. Every day we pass dozens, hundreds of places with large-format printing.

Large format posters

Are you interested in working with the BUNDLE Agency?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl

Q&A

Is it possible to successively add / design individual elements of visual identification?
Of course yes. However, it is preferable not to exceed a larger time frame in order to maintain a uniform style.

How to go about commissioning the development of visual identification elements?
Information should be collected and provided to the agency to assist the designer in the material creation process.
E.g.
- what does your company do?
- who is the recipient of your product?
- what is the area of activity of your company?
- what qualities do you want your brand to be associated with?
- what mood, feeling or emotions should your brand evoke among the audience?

How many preliminary projects will I get?
There is no one answer to this. Sometimes, for example, it is 10 sketches of the logo for the initial selection of the label, and sometimes it is 3. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only have to choose 1 project. Quantity never goes hand in hand with quality.

Will we get the copyrights to the design of the visual identity elements?
Yes of course. The proprietary copyrights to the project are transferred to the client.

Can I provide inspiration that appeals to me?
Of course. Designing the attributes of visual identification, such as a logo or colors, is a multi-level process and it is even necessary to learn about the client's preferences and expectations.

We already have a full corporate identity team want to change and update?
Rebranding is a standard brand renewal procedure and one of the services offered by the BUNDLE Advertising Agency.

Does the BUNDLE Agency deal with the creation of a "brand book" from the existing visual identification?
Yes. We also work with entrusted materials.

What is the time to complete the full range of visual identification?
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.

Baza wiedzy

Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.

The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.

Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?

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