Agency BUNDLE - advertising agency packaging label design explanatory video animations

Graphic design

Graphic design is the beginning of the road at the end of which we receive a business card or a comprehensive visual identification system, packaging design or an element printed on a T-shirt. It's the foundation of every visual creation process, from emoticons to corporate branding.

What is graphic design?

Graphic design is the process of visual communication between a designer and the recipient. It is an element of visual communication and communication design. Graphic design I use illustration, typography and image (photo) to achieve the desired effect. Common uses for graphic design include corporate (logos and branding), editorial (magazines, newspapers, and books), advertising, web design, communication models, packaging design, etc.

Components of graphic design

Design elements are the basic units of any visual design that shapes its structure and communicates visual messages. There are a few design elements to keep in mind: color, line, point, shape, texture.

System
It is the backbone of any project. It allows you to place all the necessary elements in the assumed order and harmony.

Color
Color is often considered an important design element as it is a universal language that offers countless possibilities for visual communication. It transmits emotions and information, creates harmony and visual comfort in the design. We achieve a successful design by using the right color scheme, contrast and harmony.

Line
A line is an element of every project - whether it is clearly marked or invisible / added.
The line forms a layout. It can be horizontal, vertical or oblique or curved. It can be of any thickness and texture. The layout of the lines creates a unique design shape.

Shape
You can distinguish between geometric and organic shapes as defined areas of two dimensions.
They can be made of visible lines or have implied boundaries due to differences in color or texture.

Texture
Texture is viewed as a feature of the surface of a physical or visual element - the illusion of having a physical texture.

Graphic design

Graphic design - what does the Bundle Advertising Agency offer?

Regardless of whether your brand moves only on the local market or around the world, you need to arm it with the right resource of visual identification. We develop a full range of visual identification as well as individual elements, e.g. only a logo or an identification book.

Designs for Printing

business cards / catalogs / folders / posters / etc.

Projektowanie katalogów ulotek wizytówek

Visual Identification

logo / key visual / brand book / etc.

Identyfikacja wizualna

Labels

label design / label rebranding

Projektowanie etykiet

Graphic Design

illustrations / computer graphics

Projektowanie graficzne

Packaging

packaging design / product visualizations

Ikona - projektowanie opakowań

Advertising Animations

explainer video / motion graphic

Animacje reklamowe

Are you interested in working with the BUNDLE Agency?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl

Q&A

Do you only carry out the projects listed in the offer?
The concept of graphic design is very broad and it is impossible to list everything in one list. Therefore, it is best to contact the Agency via the form and ask about a specific project to be carried out.

How many preliminary projects will I get?
Sometimes it is several ideas and sometimes it is one. It depends on the complexity of the project. Most often, a set of ideas is proposed to select one concept for further work.

Will we get the copyrights to the design made by the BUNDLE Advertising Agency?
Yes of course. The proprietary copyrights to the project are transferred to the client.

Can I provide inspiration that appeals to me?
Of course. Any form of suggestion leading to the determination of our client's preferences is welcome.

What is the time to complete the full range of brand rebranding?
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.

Knowledge base

Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.

The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.

Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?

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