Agency BUNDLE - advertising agency packaging label design explanatory video animations

Packaging design

Give your product the right packaging! If you already have a product, this is the best opportunity to choose the right packaging for it. Will it be a packaging design for a drink, shaver, fish or dryer - depending on your needs. The packaging / label will be an inseparable part of the product throughout the sale of the product - attracting the attention of customers. Nothing will be as good an ally for your product as a well-designed packaging / label.

Contact the consumer by packaging your product

Consider what type of packaging is best able to show what's inside and make your customer reach the shelf.

The appearance of the packaging is the first information we get when contacting the product. The design of a product's packaging has a huge impact on its sales, as consumers get their first impression of the packaging and the design of the label on it.

Don't let inadequate packaging / label design undermine your product's success.
Rely on experienced designers who will present the advantages of your product and brand.
Regardless of whether you need a packaging design for drinks, food, alcohol, paints, industrial or cosmetic products, we will try to create a label design with which your product will be successful.

Design of can packaging
Designing food can packaging

Basic information about designing packaging and labels

What is a package / label design?
The packaging design is a visual example of individually describing product details. The creative design of the packaging / label builds brand identity and communication, using unique graphic elements such as specific colors, symbols, fonts, etc. The basic version of the packaging / label in its visual layer contains such technical and legal information about the product, such as the ingredients used, date production, manufacturer's name, etc., the originally created label is a unique and engaging design. Your product can stand out from the competition thanks to the custom packaging design.

What is the importance of packaging design?
Considering the need to include only a list of basic information on the packaging, we could confine ourselves to giving the name of the product, composition, date of production, etc. But would it be satisfactory for us? Fortunately, the creative packaging / label design does not stop there. In addition to ensuring customers make informed purchasing decisions by providing technical information, you can think about packaging in a much wider way.
In direct confrontation with the customer, a well-designed package / label determines the scale of sales. Of course, this happens when we are able to interest the customer with an interesting or unique packaging idea compared to competing brands. In summary, the label design promotes your products and creates a vivid brand identity, thus allowing you to stand out on the store shelf or website.

Who needs a packaging design?
Each manufacturer is required to have a label on his product so that the consumer can learn the basic information that allows him to make an informed purchasing decision. Basic information on the label includes product name, manufacturer, ingredients, expiry date, legal data, etc. The need for professionally designed label / packaging affects all industries / brands that are serious about motivating customers by influencing them. Creative label designs are part of the conscious and long-term building of brand branding. Therefore, a unique idea for the design of the packaging / label helps to distinguish the brand from the fierce competition, allows it to be seen on the store shelf and builds the identity of the product.

What rules to follow when choosing a packaging for your product.

Choose the right packaging for your product.
The use of appropriate packaging on the product is the first step to present it to the customer. So it is important to choose the right packaging design.
What do you need your packaging for and what is the purpose of it?
Think about the package size, shape (round, rectangular) and material, whether it is to be transparent, glossy or matte. All this must be considered before making a design decision.
Make sure your packaging is eye-catching.
Creating eye-catching packaging is a simple step to product success. With so much information around us, your packaging needs to stand out and capture consumers' attention by highlighting what your brain thinks is important. There are several key considerations to consider when designing your packaging / labels.
Position - Important information on the label should be in the principal field of view of the package.
Contrast - when designing a label for packaging, choose colors that stand out, not only against your own packaging, but also against the competition. Consider the dominant colors of your brand.
Originality - make your product pay attention to other packaging / label designs. In this case, otherness is desirable.
Suggestibility - Research shows that a combination of color, image and symbol can help customers choose your product more easily than a packaging design with lots of words.
Simplicity - Using a simple label, it was shown that people were 5-10% more likely to choose it initially visually and spent 9-15% more time browsing it.
Relevance - the packaging design with the branding of a familiar brand more effectively encourages consumers to pay attention to the product. The same applies to packaging / label designs containing simple symbols (personalization of the assortment) suitable for the product that the consumer is looking for.
Time to engage and convince customers
Packaging is more effective if it encourages the consumer to reflect. There are several key ways to do this.
Emotions - Expressing an emotion such as "love" or "joy" or placing emotional images such as a heart or smiley face on the label / package design can help the customer to warm up the image of the product and your brand.
Information - Make sure you communicate key information on your label / package design clearly. Research has shown that information labels are particularly important when it comes to communicating prices and offers.
Positioning - A label that suggests high quality can lead to product consideration and perception. But it works both ways - a cheap design might suggest a cheap product. Choose the label design according to the suggested positioning of your product.
Heuristics - We all rely on mental shortcuts to make decisions quickly. If the design of the label includes recommendations or shows evidence of awards, consumers are more likely to buy.
Curiosity - "slogans - trailers" on the label design that engages the brain and asks questions about the contents of the package, for example, "What's inside?" Or "open me up" can increase the response rate.

Tetra pack cardboard packaging design

Packaging design - what does the BUNDLE Advertising Agency offer?

We have been designing packaging for over a dozen years. We can help you select and design the label or packaging for your product.

All industries - any assortment

We have experience in working on packaging for almost all industries. We are able to advise and carry out the entire process of packaging design for a given assortment.

Designing individual packages

If it is necessary to consolidate activities on the design of a single package, you can focus on all the elements without having to make the compromises necessary to maintain the style of the product line. This allows the use of, for example, a greater number of colors, as the color division often occurring in the product line will not be applicable.
We are ready to design packaging for any industry operating on the market - be it packaging for food, industrial or pharmaceutical products.

Packaging design for a series of products

When creating a product line, e.g. paints, we must remember about the uniform layout of the design on the packaging. This distinguishes a given series from others, and the uniform graphic form allows you to narrow down the range within a given line.
The series are often found in the assortment of the food and chemical industries.
We often come across, for example, packages with the same grammage, the same arrangement of elements on the label, but different content and different dominant colors. We can then talk about coherent and thoughtful design work.
You need such a service - contact the BUNDLE Advertising Agency.

Packaging rebranding

The appearance of a given package has become well established in the minds of the recipients. However, there is often a situation where the packaging label should be supplemented with up-to-date substantive information or data required by law. You can also refresh the label layout without disturbing the design known to customers. In such cases, packaging rebranding is helpful. The BUNDLE Advertising Agency also works with the labels entrusted to changes. However, it should be remembered that rebranding works only in a small range of changes without much interfering with the current layout. With a larger scope of work, it is already necessary to think about a completely new project.

Collective packages

An equally important element of selling a product is displaying it in a collective packaging referring to the label. Very often, on store shelves, the first visual contact with a product is made through its collective packaging design.

Are you interested in working with the BUNDLE Agency?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl

Q&A

How to prepare for the production of labels for your product?
1) Choose the packaging for your product and the label format that matches the dimensions of the packaging.
2) Find a printer that can print your label design
3) Contact the designer - order a label design

What do I have to prepare when ordering a packaging design?
Yes, we need some basic information to be included on the packaging:
- label format
- product name: commercial and legal
- other information that should be included on the label / packaging: composition, expiry date, method of use, etc.
- barcode
- and possibly tips that will help our designers better understand your needs.

How many initial packaging design designs to choose from?
There is no one answer to this. Sometimes it is 5 sketches of the package design projects and sometimes it is 1. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only need to select 1 label design anyway. Quantity never goes hand in hand with quality.

Can I send inspiration for the packaging design project?
Of course. Designing packaging is a multi-level process and one of them is to learn about the customer's preferences and, if necessary, his tips.

How do you know that the packaging design will look good on the product?
Indeed, having a ready-made packaging design, it is sometimes difficult to imagine what the end result will look like on the product. Therefore, if it is possible, we make a 3D visualization of the finished label design on the packaging free of charge. Provided, however, that we have a 3D model of the packaging on which the label will be placed.

Does the BUNDLE Advertising Agency deal with the printing of labels?
Not. But we help in contact with printing houses. NOTE: Before deciding to design a label / package, contact the printing house or the packaging manufacturer and discuss the details of the future order.

Do I get the copyrights to the packaging design?
Yes of course. The proprietary copyrights to the packaging design are transferred to the customer.

Will I pay the same for each label designed in a series?
Not. Labels designed as a series are treated differently, and apart from the first label in the series (the "mother" label), the rest is cheaper. However, they must meet several conditions:
- the same graphic layout on the label (layout)
- one label format / dimension / aspect ratio
- simultaneous ordering of the entire series

How do you know that the packaging design will look good on the product?
Indeed, having a ready-made packaging design, it is sometimes difficult to imagine what the end result will look like on the product. Therefore, if it is possible, we make a 3D visualization of the finished label design on the packaging free of charge. Provided, however, that we have a 3D model of the packaging on which the label will be placed.

Does the BUNDLE Advertising Agency deal with the printing of labels?
Not. But we help in contact with printing houses. NOTE: Before deciding to design a label / package, contact the printing house or the packaging manufacturer and discuss the details of the future order.

Do I get the copyrights to the packaging design?
Yes of course. The proprietary copyrights to the packaging design are transferred to the customer.

Will I pay the same for each label designed in a series?
Not. Labels designed as a series are treated differently, and apart from the first label in the series (the "mother" label), the rest is cheaper. However, they must meet several conditions:
- the same graphic layout on the label (layout)
- one label format / dimension / aspect ratio
- simultaneous ordering of the entire series

Knowledge base

Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean for label / packaging design?
The potential of the packaging design should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.

The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of the image must come sooner. These are very small times, but enough for the choice to fall on a specific packaging design project on the shelf.

Colors and packaging design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design of packaging should take into account a smaller than a larger palette of colors, while maintaining natural harmony with each other and contrast with the existing background.

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