Packaging and label design
Why is properly designed packaging so important?
If you think your product is unique, let us design packaging that deserves it. Whether it's a box, can, bottle or cardboard packaging - depending on your needs. The packaging will be an inseparable part of the product throughout the sale - absorbing the attention of customers. Make sure that properly designed packaging is an added value to your product.
Why is good packaging design the key to success?
“Talk” through packaging to your recipient
Packaging is the first element that a consumer notices, before they even get to know the product itself. What role does the right design play? Imagine walking into a store and seeing two cosmetics boxes - the first is ordinary, without flair, and the second stands out with its refined style and care. Which product will catch your eye? The second one, of course. Often, it is the first impression that determines the choice, regardless of the actual quality of the contents.
Packaging for consumer purchasing decisions
Marketing experts have long studied how packaging affects purchasing decisions. Consumers often react intuitively, choosing products based on impulse – and one of the key factors is the aesthetics of the packaging. Research shows that as many as 60% of consumers make a purchase decision within seconds of looking at the product. Therefore, well-designed packaging not only protects the product, but above all sells the emotions behind it.
How do we work on packaging design?
Over the years, we have developed an effective and well-thought-out workflow that works perfectly in the demanding process of creating labels and packaging. Our system, successfully used in the implementation of many projects, is based on four precisely defined steps.
Target group
Think who is the target consumer group for your products. Let's think about what should be on the packaging to convince your customer to reach for the shelf. Expensive-looking packaging will discourage a consumer focused on economical shopping from reaching for such a product. And vice versa. We remember that!
First impression
60% of Customers make a purchase decision within seconds of seeing the product on the shelf. The appearance of the packaging is the first piece of information about the product that we get when we see it on the store shelf. Since consumers judge products by their covers, the design of the product packaging has a huge impact on its sales. The first "review" of the products on the shelf determines the consumer's next steps. We remember that!
The right design
Don't let a bad label or packaging design undermine the success of your product. At this stage, we decide on the style, content layout, colors, typography, etc. We focus on implementing the assumptions in the project taking into account the two previous steps. The designer's experience and talent at this stage has strategic importance. We remember that!
Product visualization
We can imagine our product before it goes into production. However, it is more beneficial to transform the imagination into a visualization that is suitable for analysis and correction. And all this before the product hits the shelves. This is a time and financial advantage. We make final 3D visualizations suitable for use on all media platforms. This also works for success. We remember that!
Packaging Design Examples
Good design attracts attention
Our approach to packaging design
Creating the perfect package is a challenge that requires not only a creative mind, but also a precise, methodical approach. Bundle has developed a proven operating model that ensures that every project that comes out of our hands meets the highest standards. Here's how the packaging design process works, step by step.
Packaging Design Process - Step by Step
An individual approach to each project is the foundation of our work at Bundle. Before we start creating a label, we thoroughly analyze the industry, product, and target audience. We assume that the label must be perfectly matched to the brand's character and business strategy. We do not create standard solutions - each label is unique and reflects the essence of the product, emphasizing its strongest points.
Our individual approach to each project is the foundation of our work. Before we start the creation phase, we conduct an in-depth analysis of the market, product, and target group. Packaging is not just the outer layer - it is the essence of the brand, which must fully reflect its character and business strategies. We do not compromise - each package we create is unique and designed to distinguish the product from the competition.
Consultation and analysis of the brief
At the beginning of each collaboration, we focus on a thorough consultation with the Client. We want to thoroughly understand their vision, needs and the specifics of the product itself. Based on the brief provided, we conduct an analysis of the goals that the packaging is to meet and together we determine the key elements of the project. It is at this stage that the most important decisions are made regarding the style, colors and the overall image that the packaging is to create.
Personalization and adaptation to customer needs
Each packaging design that is created at Bundle is fully personalized and created with our Client's individual needs in mind. Well-designed packaging is one that fully reflects the brand's values and perfectly suits the taste of the target audience. That is why we attach so much importance to detailed analysis of the brief, and our designs undergo multiple iterations to meet all expectations. Our principle? Perfection lies in the details - from color, through typography, to visual composition.
Graphic design and concept creation
Once all the details are established, we begin work on the initial designs. We create a variety of packaging concepts that are consistent with the brief, but at the same time we experiment with innovative graphic solutions. Our proposals are not only aesthetic, but also functional, and their goal is to distinguish the product on the market, while emphasizing the brand value.
Project presentation and corrections
After presenting the initial designs, together with the Client we analyze each of them, assessing which elements are most relevant and which require modification. We focus on open and close cooperation, which is why the process of introducing corrections takes place in several iterations so that the final packaging fully meets the Client's needs and their vision of the product.
Product visualizations
Imagination is a powerful tool, but visualization can turn a concept into reality before the product even hits the shelf. With our realistic 3D visualizations, the customer has the opportunity to see the design in detail, make corrections and improvements before production begins. This approach saves both time and money, and the visualizations can also be used in marketing materials.
Are you interested in packaging design?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
1) Choose the packaging for your product and the label format that matches the dimensions of the packaging.
2) Find a printer that can print your label design
3) Contact the designer - order a label design
Yes, we need some basic information to be included on the packaging:
- label format
- product name: commercial and legal
- other information that should be included on the label / packaging: composition, expiry date, method of use, etc.
- barcode
- and possibly tips that will help our designers better understand your needs.
There is no one answer to this. Sometimes it is 5 sketches of the package design projects and sometimes it is 1. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only need to select 1 label design anyway. Quantity never goes hand in hand with quality.
Of course. Designing packaging is a multi-level process and one of them is to learn about the customer's preferences and, if necessary, his tips.
Indeed, having a ready-made packaging design, it is sometimes difficult to imagine what the end result will look like on the product. Therefore, if it is possible, we make a 3D visualization of the finished label design on the packaging free of charge. Provided, however, that we have a 3D model of the packaging on which the label will be placed.
Not. But we help in contact with printing houses. NOTE: Before deciding to design a label / package, contact the printing house or the packaging manufacturer and discuss the details of the future order.
Yes of course. The proprietary copyrights to the packaging design are transferred to the customer.
Not. Labels designed as a series are treated differently, and apart from the first label in the series (the "mother" label), the rest is cheaper. However, they must meet several conditions:
- the same graphic layout on the label (layout)
- one label format / dimension / aspect ratio
- simultaneous ordering of the entire series
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean for label / packaging design?
The potential of the packaging design should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of the image must come sooner. These are very small times, but enough for the choice to fall on a specific packaging design project on the shelf.
Colors and packaging design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design of packaging should take into account a smaller than a larger palette of colors, while maintaining natural harmony with each other and contrast with the existing background.