Visual identification
What is visual identification?
Visual identification is a fundamental factor in the brand's communication with the world. It builds and maintains the brand's identity and facilitates the achievement of the company's business goals. It facilitates their implementation. Visual identification is something that is easy to define but harder to create. Something that defines the presence of an entity / brand on the market, allows it to stand out from the competition and, above all, is accepted and recognizable by recipients. It consists not only of the logo / logotype design or colors, but also lettering, typography, the nature of graphics or the outdoor advertising team.
Basic information about visual identification design
What does visual identification include?
Using the right label is the first step to getting your product seen, which increases the likelihood of it being noticed on the shelf. It is therefore important to choose the right label design.
A visual identification kit can include many different elements that complement each other. The basic function is usually performed by the logo, and all the remaining value is designed around this symbol. Consistency in this case is an absolutely essential feature of visual identification, because it shows a unified, external image of the brand.
In addition to the company name and logo, a visual identification kit can include many different materials, such as:
- Website
- Business cards
- Catalogues
- Brochures / Folders
- Website
- Business cards
- Catalogues
- Brochures / Folders
Logo design - we will create a symbol for your brand
Logo Design - Create a Strong Brand
A logo is a calling card for every company. It is the first impression that a potential customer has about the company. A well-designed logo is not only memorable, but also builds trust and brand prestige.
Designing a Logo That Will Be Memorable
Want your company to be recognizable? Remember that the average consumer remembers 5-7 brands per day. To make yours stand out, you need a unique, memorable logo.
- Simple form: The logo should be legible and easy to remember, even in a small size.
- Originality: Stand out from the competition with a unique style and concept.
- Industry compatibility: The logo should reflect the nature of your business.
Logo as a business card for your company
You only make a first impression once. A logo is your first business card in the business world. Do you want it to speak of professionalism, creativity, or randomness? Investing in a good logo is an investment in your company's image.
Professional logo design for any industry
Whether you run a small business or a large corporation, you need a professional logo design. Our graphic designers have experience creating logos for industries ranging from technology to foodservice. Trust the experts and let us create a logo that perfectly fits your brand.
How to create a logo that sets you apart from the competition?
The market is saturated with logos. For yours to stand out, it must not only be original but also consistent with your marketing strategy.
- Define your brand: What makes it stand out? What values does it represent?
- Create a unique concept: We will develop several logo proposals that will reflect the character of your company.
- Refine the details: You will take care of every detail so that the logo is perfect.
Want to learn more about the logo design process? Contact us!
What does our logo design offer include?
Professional logo in basic and extended versions
Our offer includes two options that allow you to tailor your logo design to your needs:
- Basic version: Ideal for start-ups, it includes a main logo design in both color and monochrome.
- Extended version: Includes additional elements such as a logotype, a signet, horizontal and vertical variants, and a basic brand book.
This gives you the assurance that your logo will be universal and easy to use on any medium.
Preparing files in different
formats
We know how important it is for your logo to be ready for use in any situation. That's why we provide files in the most popular graphic formats:
- Vector: EPS, AI, PDF – essential for high-quality printing.
- Raster: PNG, JPG – ideal for digital use, including websites and social media.
- Transparent files: With these, you can easily apply the logo to any background.
With us, you gain full control over your logo – no matter where you want to use it
Logo versions adapted to different applications (print, digital, social media)
Modern brands operate on many levels – from printed materials to online campaigns. That is why our logo designs include:
- Print versions: Tailored to business cards, flyers, and banner ads.
- Digital versions: Ready to use on websites, emails, and mobile apps.
- Social media versions: Profile icons, thumbnails, and special formats for platforms like Facebook, Instagram, and LinkedIn.
This ensures your logo always looks professional, no matter where it appears.
Brand Book – the key to consistent visual identification
What is a brand book and why do you need one?
A brand book is a complete guide to your logo, ensuring its consistent use across all visual materials. It is not just a document, but a tool for building brand recognition – regardless of who prepares the graphic materials.
- Ensures consistency: The logo will look the same in print, online and on promotional gadgets.
- Protects the brand image: Reduces the risk of improper use of the logo, e.g. in the wrong proportions or colors.
- Facilitates cooperation: For printing houses, graphic designers and advertising agencies, it is an irreplaceable source of information.
Thanks to the brand book, your logo will become not only aesthetic, but also practical and universal.
Basic Brand Book
- The Most Important Logo Elements
In its basic version, the brand book contains key information that ensures correct use of the logo:
- Logo structure – description of its elements, such as the signet, logotype or advertising slogan.
- Company colors – detailed data regarding the color palette (CMYK, RGB, Pantone).
- Proportions and protective margins – minimum spaces that should be maintained around the logo.
- Allowed logo variants – color versions (e.g. monochromatic) and their applications.
This is an ideal solution for companies that need basic guidelines for everyday use of the logo.
Extended Brand Book
- Guidelines for the entire visual identification
For brands that focus on comprehensive visual identification, we offer an extended version of the brand book. In addition to the elements included in the basic version, it includes:
- Typography guidelines: Recommended fonts and their use in advertising materials.
- Graphic and photo styles: What illustrations, icons, and photographs best reflect the brand's character.
- Material design principles: Layouts for business cards, flyers, posters, and other media.
- Don'ts: Examples of improper use of the logo, such as changing colors or distorting the shape.
Such a book is not only a document, but a comprehensive tool for building a strong, professional brand. Do you need a brand book that will ensure the consistency of your company's image? Contact us and get a document that will become the foundation of your visual identification!
Visual identification - what does Studio BUNDLE offer?
Regardless of whether your brand operates only on the local market or worldwide, you need to arm it with the right visual identification resource. We develop a full range of visual identification as well as individual elements, e.g. just a logo or an identification book.
Visual identification attributes
Company name, logo, brand colors, typography, corporate identity symbols, etc.
Marketing materials
Business cards, letterhead, company envelopes, leaflets and brochures, catalogues, websites, video presentations, explainer videos, etc.
Rebranding
Each project created in Bundle is fully personalized and tailored to the individual needs of the Client. We know that a well-designed label is one that precisely reflects the brand values and appeals to the taste of the target group. For this reason, we carefully analyze the Client's brief, and our projects often go through several iterations to meet all expectations. Our motto? Perfection lies in the details, which is why we constantly work on improving every element, from color, through typography, to graphic layout.
Brand Book - Why is it worth having?
A brand book is not just a document – it is a tool that formalises and integrates all aspects of your brand into one, coherent message. Thanks to it, every element of your company's visual identification remains consistent, which significantly increases recognition and strengthens the brand's position on the market.
Key elements of the brand book
We create a brand book to provide anyone working with your brand’s visuals with a clear guide. Here’s what it includes:
- Logo and its variants - Guidelines for the correct use of the logo, its proportions, minimum sizes, as well as monochrome and alternate versions.
- Typography - A list of primary and secondary fonts, with instructions for their use in various formats – from printed brochures to digital projects.
- Colour schemes - Colour schemes, including primary and secondary palettes, and their use in corporate materials.
- Visual style and formatting - Rules for the overall styling, layout and formatting of documents, so that each publication – whether printed or electronic – is consistent with the brand’s image.
Examples of identification projects
Good design attracts attention
Are you interested in designing a visual identification?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
Of course yes. However, it is preferable not to exceed a larger time frame in order to maintain a uniform style.
Information that will help the designer in the process of creating materials should be collected and provided to the contractor.
For example:
- What does your company do?
- Who is the recipient of your product?
- What is the scope of your company's operations?
- What values do you want your brand to be associated with?
- What mood, feeling or emotions should your brand evoke among recipients?
There is no one answer to this. Sometimes, for example, it is 10 sketches of the logo for the initial selection of the label, and sometimes it is 3. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only have to choose 1 project. Quantity never goes hand in hand with quality.
A logo is a visual representation of your brand. It is the first element that customers notice and remember. A good logo builds recognition, trust, and a professional image. It helps you stand out from the competition and builds a strong brand identity.
Our process consists of several stages:
Briefing: We talk to you to understand your company, values, target audience and expectations.
Research: We analyze the competition and trends in your industry.
Concept: We create several logo proposals that we present to you.
Modifications: We make changes based on your feedback.
Finalization: We deliver the final logo in various formats, ready to use.
The cost of the project depends on many factors, such as the complexity of the project, the number of proposals, the number of corrections and the scope of services. We price each project individually, after getting to know your needs.
A simple logo project costs from PLN 600/net.
An advanced/creative project from PLN 1200/net.
We offer a wide range of styles, from minimalist to more complex, including:
- Logos (text based)
- Graphic signs (symbols)
- Combination logos (text and symbol)
- Emblems
- Abstract
Yes, we deliver the final logo in a variety of formats, including vector files (e.g. .ai, .eps, .pdf) that allow you to scale the logo without losing quality, and raster files (e.g. .png, .jpg) for online use.
The time it takes to complete a project depends on its complexity and the number of revisions. It usually takes from a few days to a few weeks.
Yes, we also offer the creation of a brand book that contains detailed guidelines for the use of the logo, colors and typography.
Oczywiście, zapraszamy do zapoznania się z naszym portfolio na naszej stronie internetowej lub w naszym biurze.
Of course. Designing the attributes of visual identification, such as a logo or colors, is a multi-level process and it is even necessary to learn about the client's preferences and expectations.
Rebranding is a standard brand renewal procedure and one of the services offered by the BUNDLE Advertising Agency.
Yes. We also work with entrusted materials.
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.
Yes of course. The proprietary copyrights to the project are transferred to the client.
A brand manual is a document that provides detailed guidelines for the use of your logo. It defines rules for colors, typography, size, proportions, and other visual aspects. It is essential for maintaining visual brand consistency across all marketing materials.
A standard brand book typically includes:
Basic logo: Color and monochrome versions.
Alternate versions: Horizontal, vertical, shortened versions.
Colors: Color codes (CMYK, RGB, HEX) for different uses.
Typography: Names and styles of fonts used in the logo and marketing materials.
Minimum sizes and safe zones: Rules for minimum logo sizes and spacing from other elements.
Prohibited uses: Examples of incorrect logo uses.
Use examples: Visualizations of the logo on different materials.
No, a brand book is important for every company, regardless of its size. It helps maintain a consistent brand image, which is crucial for building recognition and customer trust.
Theoretically yes, but a professionally prepared brand book guarantees that all visual aspects of the brand will be consistent and in line with the principles of graphic design. The Studio has the experience and knowledge to create a comprehensive and functional document.
We typically provide the brand book in PDF format, which is easy to share and view.
Yes, the brand book can be updated as the brand evolves and its visual strategy changes.
Having a brand book ensures:
Visual consistency of the brand.
A professional image.
Making the work of designers and printers easier.
Protection of the integrity of the logo.
Yes, a professional brand book should include guidelines for using the logo on various social media, taking into account the specifics of each platform.
Not always, but in extensive brand books, there are also recommendations for the use of photography, graphic filters, and photo styles that are consistent with the brand.
The cost of a brand book depends on its complexity and scope. However, it is an investment that brings long-term benefits in the form of a consistent and professional brand image.
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.
Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?