Visual identification
What is visual identification?
Visual identification is a fundamental factor in the brand's communication with the world. It builds and maintains the brand's identity and facilitates the achievement of the company's business goals. It facilitates their implementation. Visual identification is something that is easy to define but harder to create. Something that defines the presence of an entity / brand on the market, allows it to stand out from the competition and, above all, is accepted and recognizable by recipients. It consists not only of the logo / logotype design or colors, but also lettering, typography, the nature of graphics or the outdoor advertising team.
Basic information about visual identification design
What does visual identification include?
Using the right label is the first step to getting your product seen, which increases the likelihood of it being noticed on the shelf. It is therefore important to choose the right label design.
A visual identification kit can include many different elements that complement each other. The basic function is usually performed by the logo, and all the remaining value is designed around this symbol. Consistency in this case is an absolutely essential feature of visual identification, because it shows a unified, external image of the brand.
In addition to the company name and logo, a visual identification kit can include many different materials, such as:
- Website
- Business cards
- Catalogues
- Brochures / Folders
- Website
- Business cards
- Catalogues
- Brochures / Folders
Visual identification - what does BUNDLE Advertising Agency offer?
Regardless of whether your brand operates only on the local market or worldwide, you need to arm it with the right visual identification resource. We develop a full range of visual identification as well as individual elements, e.g. just a logo or an identification book.
Visual identification attributes
Company name, logo, brand colors, typography, corporate identity symbols, etc.
Marketing materials
Business cards, letterhead, company envelopes, leaflets and brochures, catalogues, websites, video presentations, explainer videos, etc.
Rebranding
Each project created in Bundle is fully personalized and tailored to the individual needs of the Client. We know that a well-designed label is one that precisely reflects the brand values and appeals to the taste of the target group. For this reason, we carefully analyze the Client's brief, and our projects often go through several iterations to meet all expectations. Our motto? Perfection lies in the details, which is why we constantly work on improving every element, from color, through typography, to graphic layout.
Brand Book - Why is it worth having?
A brand book is not just a document – it is a tool that formalises and integrates all aspects of your brand into one, coherent message. Thanks to it, every element of your company's visual identification remains consistent, which significantly increases recognition and strengthens the brand's position on the market.
Key elements of the brand book
We create a brand book to provide anyone working with your brand’s visuals with a clear guide. Here’s what it includes:
- Logo and its variants - Guidelines for the correct use of the logo, its proportions, minimum sizes, as well as monochrome and alternate versions.
- Typography - A list of primary and secondary fonts, with instructions for their use in various formats – from printed brochures to digital projects.
- Colour schemes - Colour schemes, including primary and secondary palettes, and their use in corporate materials.
- Visual style and formatting - Rules for the overall styling, layout and formatting of documents, so that each publication – whether printed or electronic – is consistent with the brand’s image.
Examples of identification projects
Good design attracts attention
Are you interested in designing a visual identification?
Contact us using the contact form (go to the Contact page)
or write to the e-mail address: biuro@bundle.pl
Questions and Answers
Of course yes. However, it is preferable not to exceed a larger time frame in order to maintain a uniform style.
Information should be collected and provided to the agency to assist the designer in the material creation process.
E.g.
- what does your company do?
- who is the recipient of your product?
- what is the area of activity of your company?
- what qualities do you want your brand to be associated with?
- what mood, feeling or emotions should your brand evoke among the audience?
There is no one answer to this. Sometimes, for example, it is 10 sketches of the logo for the initial selection of the label, and sometimes it is 3. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only have to choose 1 project. Quantity never goes hand in hand with quality.
Of course. Designing the attributes of visual identification, such as a logo or colors, is a multi-level process and it is even necessary to learn about the client's preferences and expectations.
Rebranding is a standard brand renewal procedure and one of the services offered by the BUNDLE Advertising Agency.
Yes. We also work with entrusted materials.
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.
Yes of course. The proprietary copyrights to the project are transferred to the client.
Knowledge base
Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.
The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.
Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?