Agency BUNDLE - advertising agency packaging label design explanatory video animations

Visual identification

Visual identification is the basic factor of brand communication with the world. Maintains and builds brand identity and facilitates the achievement of the company's business goals. It facilitates their implementation. Visual identification is something that is easy to define and harder to create. Something that defines the presence of an entity / brand on the market allows it to stand out from the competition and, above all, is accepted and recognized by recipients. It includes not only the logo / logotype pattern or colors, but also lettering, typography, the nature of the graphics and the outdoor advertising team.

What is visual identification?

Company identity or corporate image is how the company presents itself to the public (e.g. to customers and investors as well as employees). Corporate identity is usually visualized through branding and the use of trademarks, but can also include elements such as product design, advertising, public relations, etc.

Essentially, this means the company name, logo, and ancillary elements usually described as part of a set of corporate guidelines. These guidelines govern how identities are applied and typically include approved color palettes, typefaces, page layouts, fonts, and more.
The BUNDLE Advertising Agency can help in creating a unified and coherent system of visual identification or its individual elements.

Identyfikacja wizualna wizytówki ulotki katalogi

Basic information about designing corporate identity

What is included in the scope of visual identification?
The corporate identity kit can contain many different elements that complement each other. The primary function is usually the logo, and all other value is designed around the logo. Consistency in this case is an absolutely essential feature of visual identification because it shows a unified, external image of the company / brand.
In addition to the company name and logo, the corporate identity package can contain many different materials, such as:

  • website
  • Business cards
  • Catalogs
  • Brochures / Folders
  • Leaflets
  • Posters
  • Message templates
  • e.t.c.

Will we get the copyrights to the design made by the BUNDLE Advertising Agency?
Yes of course. The proprietary copyrights to the project are transferred to the client.

Can I provide inspiration that appeals to me?
Of course. Any form of suggestion leading to the determination of our client's preferences is welcome.

What is the time to complete the full range of brand rebranding?
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.

Visual identification - what does the BUNDLE Advertising Agency offer?

Regardless of whether your brand moves only on the local market or around the world, you need to arm it with the right resource of visual identification. We develop a full range of visual identification as well as individual elements, e.g. only a logo or an identification book.

Attributes of visual identification

Logo, brand colors, typography, company identity symbols, etc.

Marketing materials

Business cards, letterhead, company envelopes, leaflets and brochures, catalogs, websites, video presentations, explainer videos, adwords banners, etc.


Rebranding is a change made to an existing brand that has some form of identification. It often involves changing the brand name, logo, visuals, packaging, marketing materials, and / or any other critical aspect of a brand's consumer connectivity. If you are interested in rebranding your own brand, please contact the BUNDLE Advertising Agency.

Book of the mark

We create a "brand book" with brand guidelines to formalize all aspects of the brand into one message. We help define consistent and strong standards for your corporate identity and materials. The brand book outlines the basic principles of logos, fonts, color schemes, formatting and styling to everyone to ensure that all newly developed materials, whether they be printed items such as letterhead, marketing brochures, or digital designs, such as electronic flyers or social media pages, they will maintain a recognizable look and feel that is in line with your brand.
The brand book can be more elaborate and contain detailed information about the mission, business principles and ethos. Such a document can be made available to all employees so that everyone can feel part of the history of the brand and understand the personality of the company.

Are you interested in working with the BUNDLE Agency?

Contact us using the contact form (go to the Contact page)
or write to the e-mail address:


Is it possible to successively add / design individual elements of visual identification?
Of course yes. However, it is preferable not to exceed a larger time frame in order to maintain a uniform style.

How to go about commissioning the development of visual identification elements?
Information should be collected and provided to the agency to assist the designer in the material creation process.
- what does your company do?
- who is the recipient of your product?
- what is the area of activity of your company?
- what qualities do you want your brand to be associated with?
- what mood, feeling or emotions should your brand evoke among the audience?

How many preliminary projects will I get?
There is no one answer to this. Sometimes, for example, it is 10 sketches of the logo for the initial selection of the label, and sometimes it is 3. It depends on the complexity of the work. You have to realize that more projects require more time and costs. In the end, we only have to choose 1 project. Quantity never goes hand in hand with quality.

Will we get the copyrights to the design of the visual identity elements?
Yes of course. The proprietary copyrights to the project are transferred to the client.

Can I provide inspiration that appeals to me?
Of course. Designing the attributes of visual identification, such as a logo or colors, is a multi-level process and it is even necessary to learn about the client's preferences and expectations.

We already have a full corporate identity team want to change and update?
Rebranding is a standard brand renewal procedure and one of the services offered by the BUNDLE Advertising Agency.

Does the BUNDLE Agency deal with the creation of a "brand book" from the existing visual identification?
Yes. We also work with entrusted materials.

What is the time to complete the full range of visual identification?
Without receiving detailed information from the client, it is difficult to average the time needed to complete a specific order. If we are talking only about the basic elements: logo, colors, typography, the time allocated for such a project starts from about 2 weeks and up.

Knowledge base

Rule 7-38-55
According to Albert Mehrabian, only 7% of human communication with the environment is at the substantive level. As much as 93% are visual impressions that we use to communicate with the environment.
What does this mean in terms of graphic design?
The potential of the project should be used to stimulate the recipient's dormant sensitivity to visual and emotional stimuli.

The brain can recognize images seen in as little as 13 milliseconds.
The ability to identify images seen so briefly can help the brain make decisions about where to focus the eyes that are "jumping" from point to point in short movements called fixations (about three times per second). Deciding where to go can take anywhere from 100 to 140 milliseconds, so very quick "understanding" of an image must come sooner. These are very small times, but enough to influence the recipient.

Colors in the context of graphic design.
In 2011, Thomas Sanocki and Noah Sulman conducted a color relationship experiment to evaluate the effect of color on visual short-term memory. Research has shown that a group of similar colors is considered harmonious and pleasant, and that contrasting colors are associated with chaos or boldness.
Four sets of trials were carried out using harmonious and disharmonious color palettes. In each trial, observers were presented with two sets of color patterns and asked to compare them. Participants were asked to rate whether the patterns shown were "same" or "different". Observers were also expected to see if the pattern would be harmonious.
Based on the research results, Sanocki and Sulman could say that:
- People remember color patterns better when the color palette is harmonious.
- People remember patterns with fewer colors (2-color palettes) better than patterns with more colors (4-color palettes).
- The contrast of the surrounding colors has affected how well we remember the color pattern. In other words, color differences between content and background can increase our ability to focus on the content itself.
Can you attempt the following conclusion? - the colors used in the design should take into account a smaller rather than a larger color palette.
The world's leading brands are a good example here - the red color is unambiguously associated with Coca Cola, but is the red-blue-green-yellow set of colors associated with Ebay?